A controversial domain registry company called NJAL.LA, also known as “Njalla,” has recently stirred up a storm in the cryptocurrency world due to their involvement in the Mollars.com incident. The Mollars Cryptocurrency Project, which originally owned the domain, abruptly lost control of it and was forced to relocate to Mollars.CC. Confusion and concern spread among crypto investors who were left wondering what had happened. Fortunately, a Public Service Announcement (PSA) was issued via Twitter, shedding light on the situation. The tweet revealed that NJAL.LA had hijacked the Mollars.com domain, claiming ownership based on their terms and conditions. While the Mollars project is fighting to regain control of the domain, they are now focused on building their new brand on Mollars.CC. This alarming revelation prompted traders to question the legitimacy of NJAL.LA as a domain registry service.
A quick search using keywords like “scam” or “Njal.la stealing domains” reveals shocking search results about the so-called decentralized domain registry. Contrary to their claims, NJAL.LA is not an actual registry but operates as a domain broker, buying domains for clients and retaining ownership without their knowledge. The company manipulates the buying process, making it difficult for customers to discern this crucial information. On their “about us” page, NJAL.LA vaguely explains their role in domain registration: “When you register a domain name in our system, we can register with our own data. We will be the actual registrant of the domain – it’s not an ownership by proxy as found with all other providers.” This cleverly-worded description of their services has put the Mollars.com domain and countless others at risk. Disgruntled customers have taken to various platforms such as SEO forums, TrustPilot, and Reddit to express their grievances against NJAL.LA. To make matters worse, it has come to light that the founder and owner of the company is none other than Peter Sunde, the co-founder of the infamous Pirate Bay website. Given Sunde’s tainted reputation, cryptocurrency supporters of the Mollars project have become staunch opponents of NJAL.LA.
The Mollars.com domain hijacking presents significant challenges for the Mollars project and its investors. A “.com” domain is generally considered more trustworthy than a domain like Mollars.CC, although the latter is more descriptive of the project’s focus on cryptocurrency. While presale investors may not be easily swayed, no investor wants their chosen project tainted by association with a disreputable domain registry company. Moreover, losing the domain may result in a loss of potential ROI gains. Despite these concerns, Mollars developers assured investors via Twitter that all funds raised for the $MOLLARS token project remain secure. The tweet explicitly stated, “All funds are 100% safe. This event has done/does no harm to the actual token project nor the money contributed in the token presale.” This reassurance stems from the fact that token presale funds are not stored on the actual domain but in a crypto wallet secured with a unique key. Additionally, the smart contract used for payments adds an extra layer of security, ensuring funds are delivered to the intended destination. Thus, even if NJAL.LA were to retain control of the Mollars.com domain, they cannot access the funds raised for the token project.
The motive behind NJAL.LA’s domain hijackings appears to be rooted in a profit-driven scheme. Once a domain gains significant value, generating substantial revenue through type-ins and search engine results pages (SERPs), it becomes a lucrative asset. Domains like Mollars.com can be resold on the black market for exorbitant amounts of money. In the fiercely competitive cryptocurrency niche, NJAL.LA and Peter Sunde could also profit from back-door payments made by rival brands. The act of “sniping” a competitor’s domain through a fake domain registry company can fetch a five-figure payment. The potential for such illicit gains casts a shadow over the entire domain registry industry.
Despite the current predicament, there is hope that the Mollars.com domain will be returned to the rightful owners of the Mollars token project in the future. As of now, the Mollars ICO has raised nearly $520,000 (USD) and is on track to sell all four million tokens of the presale supply by the end of the month. Investors can stay updated on the latest developments of this Bitcoin-alternative project by visiting www.Mollars.cc. While the domain may have been temporarily hijacked, the commitment of the project’s developers and the unwavering support of its investors remain unchanged. The Mollars.com incident serves as a stark reminder to exercise caution when dealing with domain registry services and highlights the need for stricter regulations in the industry.
NJAL.LA’s actions have exposed the dark side of the domain registry business. Their deceptive practices and exploitation of unsuspecting clients have triggered a wave of outcry from affected individuals. The Mollars.com incident, coupled with revelations about the company’s owner and founder, Peter Sunde, reveal a disheartening reality. As the cryptocurrency industry continues to grow, it is imperative that investors exercise due diligence and choose reputable service providers to protect their investments.
